Search Engine Optimization (SEO) Complete Guide In All Languages
What you read on this page :
- Introduction to SEO
- SEO history (SEO)
- Link to seo with Google
- Benefits of SEO (SEO)
- SEO Fundamentals
- SEO types (SEO)
- Methods of using SEO (SEO)
- Why should we care about seo ?
- Who is seo ?
- Select keywords
Introduction to SEO
Search Engine Optimization (SEO)is the process of increasing the quality and quantity of website traffic and to increase the visit of Web search engine users. SEO may target different types of searches, including image search, video search, Academic search, news search and specific search engine of the industry. Website optimization may require to edit its content, add content, and change HTML (HTML) and related encryption, both of which enhance its relationship with specific keywords and the barriers to the activity of search engines such as Google, Yahoo, etc., and increase the number of visited sites. Beck links or inbound links are other tactics of SEO است.
As an internet MARKETINGStrategy, SEO checks how search engines work. SEO is done for this reason that the website receives more visitors from the search engine, and the website will be displayed on the Search engine results page (SERP) in a higher rank. These visitors can then become a customer.
SEO differs from local search engine optimization because local search is focused on optimizing an online trade presence so that when a user enters a local search for their products or services, its Web pages are displayed by search engines. Instead, SEO is more focused on national or international searches. In may 2015, the mobile search of Desktop Search was surpassed.
SEO history (SEO)
Since the mid-1990s 1990 , the first search engine to browse the Web, webmasters and content creators began to optimize websites for search engines. At first all the work that webmasters have to do is send the page address to different engines and extract the page links to other pages from within the page, and restore the information found on the page to be indexed by web crawlers.
The process is that the search engine crawlers, download the page and store it on the search engine server, and the other application called the indexing will extract different information about the page, such information the existing words and location on the page, as well as the specific weight of the special words and all the links on the page, which are then used to creep at another time, will be placed in the agenda. Webmasters began to recognition the high rank value of their site and in its visibility in search engine results, which provided an opportunity for non-destructive and malicious hackers working in the search engine optimization.
Larry Page and Sergey Brin, founded Google in 1998 . Google, among the growing users of the Internet, attracted a fixed-step fan of a simple design that loved it. Out-of-page agents (such as page rank and link analysis), as well as on-screen agents (frequency of keywords, METATG, titles, links, and website structure) were noted to prevent Google from a kind of work that is seen in search engines that only pay attention to the factors inside the screen.
Although it was hard to get a page rank, the network administrators eventually developed a link production tools and plans to impress the search engine, and these methods proved that the page rank could be affected in a similar way. By the Year 1997, search engine designers found that webmasters are trying to rank better in their search engines. They also found that some webmasters, even their ranks in search results were unrelated by filling their pages with very high keywords or.
Basic search engines, such as Alta Vista or اینفوسیک, have readapted their algorithms to prevent web site administrators from working on the ranks. In the year 2005, the annual conference was called the recovery of hostile information on the Web (airweb) to make the employees and researchers related to search engines and optimize it.
Link to seo with Google
In 1998, two graduate students of Stanford University, Larry Page and Sergey Brin engine made "BackRub" , a search engine that trusted a mathematical algorithm to give superiority to Web pages. The number calculated by the algorithm, PageRank, the function of the quantity and power of inbound links. PageRank the possibility to access a specified page by a Web user who is accidentally surfing the web and follows links from one page to another. In fact, this means that some links are more powerful than others, as it is likely that the page rank above is obtained by random web search. Page and Brin founded google in 1998.
By the year 2004, search engines included a wide range of unknown factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, the New York Times, Saell Hansel stated that Google was placed on site ratings by using more than 200 different signals. Leading search engines, Google, Bing and Yahoo do not disclose the algorithms used to rank pages. Some SEO experts have studied different approaches to search engine optimization and have shared their personal opinions. Patents related to search engines can provide information for better understanding of search engines. In 2005, Google began personalization of the search results for each user. Depending on the history of previous searches, Google created the sign-in results for users.
In 2007, Google announced a campaign against monetary links that convey PageRank . On June 15, 2009, Google disclosed that they had attempted to reduce the effects of PageRank by using the nofollow attribute in the links. Matt Cutts, a well-known software engineer in Google, announced that Google Bot will no longer deal with any links with nofollow . As a result of this change, nofollow use led to a decrease in PageRank . In order to avoid the above, SEO Engineers created replacement techniques that replace the nollollowed tags with vague javascript (JavaScript) and therefore allow PageRank . In addition, several solutions have been suggested, including using iframes, Flash , and JavaScript است.
On December 2009, Google announced that it can use web search history for all its users to collect search results. On June 8, 2010, the new Web indexing system called Google caffeine was announced. In order to make it possible to use users to find news results, forum posts, and other published content, caffeinated Google changed how to update Google index in your list to make it faster to show Google . According to Carrie Grimes, the software engineer who announced caffeine for Google, "caffeine 50 percent provides more fresh results than web searches than our latest indicator."
Google Instant, real-timesearch, in late 2010, with an effort to introduce the search results in a timely and more relevant manner. Historically, webmasters spend months or even years of optimizing website optimization to increase the search ranking. With the growth of the popularity of sites and social media blogs, the leading engines have made changes to their algorithms, so that new content can quickly be placed in search results.
On February 2011, Google announced the update to panda, which punishes websites that contain content reproduced from other websites and resources. In historical terms, Web sites have copied falsify from each other and with efficiency in this method, we benefit from search engine ranking. However, Google has implemented a new system that punishes the sites that their content is copying. Google Penguin 2012 tried to fine-tune websites that use manipulation techniques to improve their ranking in search engine. Although Google Penguin is presented as an algorithm aimed at combating web spam, but by measuring the quality of the sites that links come from, it really focuses on the spam links. Updating Google Hummingbird in 2013 has provided a algorithmic change, which is designed to improve Google's natural language processing and semantic understanding of Web pages. The Hummingbird Language Processing system is placed under the newly known term "conversation search" where the system will pay more attention to every word in the query to accommodate a few better words of the page with the meaning of the query. Due to changes created in search engine optimization, for publishers and content writers, Hummingbird intends to fix issues with getting rid of unrelated content and spam, allowing Google to produce high-quality content and They trust that the authors are "trustworthy. "
Benefits of SEO (SEO)
SEO helps business owners to create fast, robust and user-friendly websites that have a higher rating in search engines, which in turn helps customers get more skillful potential to their sites and ultimately increase the conversion rate. SEO also helps build brand awareness for jobs because search engine users might trust a site that is located on the front page of the search engine results (SERP) pages that are not known. If you are a small business owner, you need to use SEO to create a powerful presence on the web to get new customers for yourbusiness.
Here are some of the main advantages of SEO:
- User-friendly Websites
SEO helps business owners to create a faster, smoother, and more user-friendly website. Although most people are still considering the old definition of SEO and think that this is only optimized search engine optimization, but today SEO is also useful about improving the user experience.
Structured and clean websites will force a casual visitor to stay long on the site, thereby reducing the bounce rate and increasing page views. Likewise, the most relevant content (Sales pages and blog articles) will make your readers happy because they can likely respond to their questions, resolve query issues, and help them find exactly what they're looking for on your site.
- Gain more customers
One of the most important reasons to have a website is to stand out of competition and increase its customer. Jobs that have an optimised SEO website are gaining more customers, and they are twice as fast as they do not have a site. SEO is probably the most efficient and cost-effective marketing strategy that exists today. In addition, it only finds customers who are actively looking to find your product or services! If you want to spend a few hours of time, energy and a small amount of money, SEO will help you to import the "targeted" traffic to your website and finally more customers than other marketing tactics that you will use before, to your website.
- Better conversion rates
SEO Optimized websites are downloaded more quickly, easy to read and surf, and are displayed in almost all devices, including mobile and tablet. Websites that are easy to read and navigate are more likely to get the attention of your readers or visitors, which means they may be able to bring you a loyal customer, subscribers and visitors.
- Create brand Awareness
One of the advantages of gaining higher rankings in SERP is to create brand awareness. When your sites appear on the front page of the main search engines such as Google, Yahoo , and Bing , your potential customers will trust your brand when searching for a specific term rather than the one who does not have a strong site.
That is why small businesses who want to create a better awareness of brand (locally or at national level) can invest in SEO and start earning top ranks for KEY conditions associated with their business. We are no longer in the 90 decade and search engines now have an important role in building or breaking your brand.
- Bypassing the competition
Let's have an example of two occupations in the same industry, sell similar products at similar prices. One of them has an optimised website and the other has a non-optimal web site. Considering that everything is equal, in what company do you want to attract more customers from local searches to their website? Which company will probably grow faster and will be more successful? Search engines and SEO are very powerful. If your competitors are doing SEO marketing, you should simply ask yourself why you haven't invested in such a strategy yet.
SEO Fundamentals
Attracting proper site visitors is still a very important criterion for trading success. Given that 54 percent of consumers from organic search as the way they usually find visited sites, your attempt to search engine optimization (SEO) is very important.
SEO success is not an overnight phenomenon, to succeed you must devote time and patience. It is very important to stay at the top of the latest changes in Google 's algorithms and make a solution that will satisfy your specific goals. Although a large part of it is simple to analyze the keywords, and consider the appropriateness of your overall web presence.
A robust SEO program includes many key fields including: Strategy with the goals, budget and tactics agreed, keyword research has been shown to analyze the rate, competitiveness and relevance. Website optimization that adheres to the best practices of SEO . Successful implementation of content marketing , social Media marketing, list listings and more. As well as the possibility of monitoring and evaluating website ranking and analysis of visitors.
The benefits of a SEO strategy that are well implemented include a higher PageRank of website viewing in search engines and organic traffic to your website. A strong SEO also allows website visitors to refer based on data about your website, as well as inherent credentials in the digital World.
Now let's dig deeper into the main principles of SEO بپردازیم:
- Link Building
Creating links is almost always the most challenging seo sector , yet one of the most important to implement a successful SEO strategy . This strategy involves Beck links from other websites to your website. The number of backlinks, links to the linked pages and the keywords that are used in the Beck link (anchor text) affect your page's position in search results. Links from the same domain are only one-time account.
The natural links are links that are selected by websites that link to your content. In contrast, link building refers to links created by sending emails to bloggers for backlinks, posting sites to directories or payment lists for each type.
- Anchor Text (anchor)
Anchor text is clickable text in a link. Your anchor text should be linked to the desired page because the words in the anchor text Help to determine the rank that your page receives. For example, click here, read now, and so on, all bad examples are anchor text. If you write about SEO principles , link to the keywords associated with that term.
- Keyword density
In the field of search engine optimization, you can use the keyword density to determine whether a Web page is related to the specified keyword or keyword phrase.
- Alternate text
Alt Tag is probably the most important factor in image optimization. Alt If you don't display the image or in a very long download, the text will appearin the ALT tag instead of the image.
- های SEO-Friendly URLs
A good URL to search engines provides an understandable sign of what the Web page covers. While using URL that includes keywords can improve search visibility on your site, but URLs themselves generally do not have a major impact on the ability to rank a page. A big mistake that many websites create is a non-valued URL to create a keyword in them.
Here are some important main methods:
- KEEP URLs as simple, relevant and accurate as possible.
- Avoid Using URL parameters.
- URLS must be concise and never longer than 2.048 characters.
- If necessary readability, use separate files to separate words.
- Use lowercase. In some cases, large letters can cause problems with duplicate pages. For example, webcorpco.com/Blog and Webcorpco.com/blog may have two separate URLs that may be difficult to create with duplicate content.
- In-page SEO
In-page SEO is a personal optimization of web pages in order to rank higher and earn appropriate traffic in search engines. On-screen SEO refers to both text and HTML source of a page that can be tweaked, unlike SEO outside the page that refers to links and other external signals. The use of keywords and targeting are still part of search engine ranking algorithms and we can use effective techniques to use keywords to help create pages that are well-searched for optimal Search.
Use keyword phrase:
- On the title tag at least once
- One-time highlight near the top of the page
- At least once you have the ALT image feature on the page.
- Once in URL
- At least once in Meta description tag
- Title tags
The title element of a page means a detailed and concise description of the page content. It is very important for both user experience as well as search engine optimization. Always place important keywords near front-end and use title tags to describe.
- Meta description
Meta description tag exists as a short description of the page content. Search engines do not use keywords or terms in this tag to rank, but the meta description is the main source for the text fragment below the results list. The meta description can be in any way, but the search engines generally cut the pieces over 160 characters, so generally staying at this very wise limit.
SEO types (SEO)
- SEO On page (On PAGE SEO)
SEO is focused on your website and content. The aim is to ensure that search engines and SEO can easily find, use and understand your content. SEO on the page primarily helps Google and visitors to decide whether your content is relevant or potentially useful. Examples include title tags, meta tags, meta descriptions, titles, paragraphs, images, URLs , and internal links as well as outputs.
- SEO out of page (Off PAGE SEO)
Unlike the SEO method on the page, the method of optimizing the page is on external ranking signals such as backlinks and online links (without links) of your job or website. Assuming your content is associated with the search output, the SEO out of the page further helps Google where you place your position in the search results. For example link inbound links can be an unspecified web site or a company or website in your social media, website forums, site questions and answers, online listing or any other foreignwebsite.
Methods of using SEO (SEO)
- Indexing
Leading search engines, such as Google, Bing and Yahoo! They use crawlers to find pages for their algorithmic search results. Pages that link from other search engine listings are not required to send because they are automatically found. Google offers google search console , for which you can create and submit a (XML) Web site map to ensure that all pages are found, especially pages that are not discoverable by automatically tracking links in addition to theURL، قابل کشف نیستند's Send console.
The search engine reptiles may pay attention to various factors when crawling the site. Each page is not indexed by search engines. The distance of pages from the main list of the site can also be a factor for crawling or unavailability of pages. Today, most people are searching by using a mobile device on Google . In November 2016, Google made a major change in how to crawl websites and start building their First-Mobile list , which means that the mobile version of your website is converted to the starting point of what Google is located on their list.
- Avoid crawling
To avoid undesirable content in search listings, webmasters can command spiders (spider) that crawl operations through standard robots file. txt in the main directory of the domain does not perform some files or directories. In addition, the page uses a proprietary tag for robots, can be explicitly withdrawn from the search engine database. When the search engine hits the site, robots. txt , which is in the main directory, is the first file to which the crawl operation is performed. robots. txt file is analyzed and instructed to these robots on which pages do not خزیده. Since search engine crawlers can store a copy of this file, it may sometimes make pages that the webmaster is not reluctant to do so. Pages that are usually prevented from crawling include certain pages to login to Systems such as shopping cart and user specific content are like search results from internal searches. On March 2007, Google warns webmasters to avoid indexing internal search results because these pages are considered as spam search.
- Increase Excellence
A variety of methods can increase Web page superiority in search results. Reciprocal communication between the same pages of the website to provide more links to important pages may improve its visibility. Writing content that includes keyword phrases is often searched, so that corresponds to a wide variety of search data displays will increase traffic. Updating content in order to prevent search engine crawl can enter more weight to the site. Adding keywords to metadata web page, including the title tag and meta description, makes it better to improve the communication of site search lists and thus increase traffic. The Url of the Web pages that is accessible via multiple URLs , using the focal link element or through the 301 redirect can ensure that links to different versions of the URL are considered all towards the popularity score of the page link.
- White hat technique vs. Black hat technique
SEO techniques can be classified into two broad categories: the technique that search engine companies recommend as part of a good design ("white Hat"), and those techniques that do not endorse their search engines ("Black Hat"). Search engines try to minimize the impact of the latter, among them spamdexing Industry commentators have categorized these methods and the doctors who use them are using a white hat or black hat seo. White caps tend to have results that take a long time, while black hats anticipate their sites may be banned as soon as they were temporarily or permanently, as soon as search engines discovered their jobs.
SEO techniques If you are in accordance with the search engine guidelines, it is considered a white hat and does not include the operation of deception. Since search engine guidelines are not written as a series of rules or commands, this is the important thing to mention. The White hat SEO is not just looking for instructions, but it means ensuring that the search engine lists and subsequently rankings the same content that the user will see. White hat recommendations are generally summarized when creating content for users, not for search engines. After content creation is easily accessible to the algorithms of "Spyder" online. SEO White caps are in many ways similar to web development that increases access, although the two are not the same.
The Black Hat SEO tries to upgrade the rankings in ways that are rejected by the search engines. The Black Hat technique of hidden text, or as text resembles a background, is placed in an unvisible, or out-of-page section. Alternatively, depending on whether the page is requested by a human visitor or search engine, a different page will differ, the way it is known as cloaking . The other category that is sometimes used is a grey hat seo. It's between black hat and white hat methods that prevent the methods used to punish the site, but do not work in the production of the best content for users. The Grey hat SEO is quite focused on improving search engine rankings.
Search engines may punish sites that are discovered using black or gray hat methods, or are punished by reducing their ranking or deleting their list of databases. These penalties can be automatically applied by search engine algorithms or by site review. A Google Delete instance was in February 2006 and BMW Germany and Germany Ricoh to use fraudulent practices. However, both companies quickly apologized to the offensive pages and returned to the Google search engine results page بازگردانده شدند.
Why should we care about seo ?
In today's competitive market, SEO marketing is more important than ever. Daily search engines will give millions of users who are looking for answers to their questions or solutions to their problems. If you have a website, blog or online store, SEO can help you get targeted free traffic from search engines.
Search engine optimization is important because:
- Most users of search engines are likely to click on one of the top 5 offerings on the search engine results pages (SERPS) . To use this and attract visitors to your website or customers to your online store, your website should appear in one of the top positions.
- SEO is not just related to search engines, but good seo practices will improve the user experience and usability of a website.
- Users trust search engines, and attendance in top positions for keywords that the user is searching for will increase the trust of the website.
- SEO is suitable for social promotion of your website. People who find your website with Google or Yahoo search are more likely to advertise it on Facebook, Twitter or other social media channels.
- SEO is important for the correct implementation of a large website. Websites with more than one author can benefit from SEO in direct and indirect ways. Their direct profit is the increase in search engine traffic and their indirect interests are having a common framework (checklists) for use before publishing the content on the site.
- SEO can take you out of competition. If the two websites sell the same product, the search engine optimized website will likely have more customer and it does more sales.
Who is seo ?
A search engine optimization expert (SEO) analyzes changes on websites, checks and implements so that they are optimized for search engines. This means maximizing the amount of traffic to a site by improving the page rank in search engines. In simpler words, "This is the task of an SEO expert that will put your website at the top of the search engine results. Ten years ago it seemed a very different job than now, and needed a completely new skill of what was needed at the time.
A modern expert should be resolved with the priority and development of relevant and engaging content, a solver and decision maker. You know this old letter, "What is the content of King?" Well, modern SEO experts know that search engines enter value-added values to quality content, which includes keywords or phrases that increase site traffic. They may also perform various tests for search engine marketing techniques, website layouts and promotions for search engine optimization. They also know the importance of internal links and problem solving ability when finding the best locations and best approaches for internal links is useful.
An SEO Expert to improve, will analyze websites, have profound knowledge about keyword research, understanding SEO text and understanding the relationship between different departments.
Select keywords
Keywords are the same words that we want to perform a search function based on, and on the results page of these words, the site or the website is provided as one of the results. In selecting keywords, you should note a few points :
- Semantic relationship with site contents : from a logical standpoint your keywords should be linked to the subject of the site. First, the user who searches for these words will be looking for results in relation to this issue, and the second, if not, the rank of the site would be very low and may even be known as one of the issues of fraud شناخته شود.
- Popularity : The popularity of the keyword means the amount of its demand by users. Or, in better words, a number of web users search for the results associated with these words during the day or week. The more popular it is, the higher your traffic, no doubt, after getting in the ranking checker. Popularity domain is also very important. For example, a German term is popular among certain people (German languages).
- Number of keyword provider sites : These sites are actually the same as your competitors that you should buckle up during the optimization process. So if your keyword is very popular, but many rivals compete with you (especially those of the most important sites), it is better to skip the word or follow it as much as possible, by combining words with other words, create a fewwords.
- The quality of your competitors is also very important. That is, how much "important" they are. For example, competition with Amazon's site is much harder and more difficult than competing with a local blog. Because each seeker prefers to have the results of his or her reputation. Of course, some of these competitors may not have a connection with. the terms.
- Simple keyword :Given that in the next steps more operations are performed on the keyword, as well as the keyword should be in the name of the page, site address and.... Is used, so it should be easy to remember it by the user so that if it asks again to search for the same keyword, or by writing the URL of the site that contains the same keyword, connect to the site.
- Key words : Choosing a phrase instead of a word can reduce the number of competitor sites and the other information is more specialized. But it should be avoided by placing common words, because they are ignoredby Indexer .
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